The Company We Keep

Clean Air-Cool Planet is the Northeast's leading nonprofit organization dedicated to finding and promoting solutions to global warming.

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www.bikesnotbombs.org

Hot Fact of the Month:
Covering just 8 percent of Nevada’s sunny landscape with photovoltaic panels could meet the entire energy demand for the United States.

Quote of the Month
"The prospect, in other words, is that an international system committed to reducing emissions below 1990 levels is going to come into legal being. And that will leave the United States, under Bush's non-leadership, an international outlaw."

-- Thomas Oliphant, columnist, The Boston Globe, June 4, 2002, on the rest of the world's ratification of the Kyoto Protocol.

The Company We Keep

Stratham, N.H.—The Timberland Company is a name known across the world for the quality of its outdoor gear. But the Stratham, N.H.-based outfitter is also known for its strong social conscience. Timberland has partnered with Clean Air-Cool Planet to find ways to reduce its energy consumption in stores and at its manufacturing facility. And for the last 10 years, Timberland has put its best foot forward in showing the power of its commitment by sending volunteers out in the field to work on a wide range of community service projects.

This year’s Serv-A-Palooza was truly a global event. More than 2,000 Timberland employees, community members and business partners, and non-profit partners like CA-CP joined forces in 20 nations to take on a total of 43 projects that might otherwise go undone because of a lack of local funding. Global projects included repairing wheelchairs for the elderly in Japan, rebuilding playgrounds in Holland that were destroyed in an explosion, and putting up new fences for impoverished residents in Panama.

Serv-a-palooza team photo
Serv-a-palooza crew, including one token canine, gathered in Stratham, N.H., to tackle a variety of area community service projects in early June.

Closer to home, more than 100 people gathered at company headquarters for breakfast and calisthenics before being dispatched to a variety of local projects, such as: cleaning up and landscaping the grounds at the John K. Tarbox Elementary School in Lawrence, Mass.; helping to get buildings in order for the coming season at the YWCA’s Camp Gundalow in Greenland, N.H.; clearing trails, building picnic tables, and salvaging old tires, refrigerators, and snowmobiles from the park areas around Mount Agamenticus in York, Maine.

Terry Kellogg, Timberland’s Senior Manager
for Environmental Affairs, takes measure-
ments for a park picnic table in York, Maine.

Serv-a-palooza crew members use a rope tow to haul an abandoned snowmobile from a ravine.

"Participating in our communities is at the core of how we do business at Timberland," said Jeffrey Swartz, President and CEO. "Corporate America can and must acknowledge its responsibility to help in the building and rebuilding of our nation, one community at a time.”

--Bob Sheppard